Company Profile :
Eureka Forbes, born out of a joint venture between the Shapoorji Pallonji Group’s Forbes & Company Ltd. based in Mumbai, and Electrolux of Sweden in the year 1982 is now a 250US$million consumer durable company. Eureka Forbes which started as a small firm to introduce domestic water purifier – the Aquagurad, is now a multi-product, multi-channel organization and is Asia’s largest direct sales company by Brand equity. Eureka Forbe's direct selling strategy has been considered very successful in India. They are now Asia's largest direct selling organization with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily. Pioneers & leaders in water and air purification systems, vacuum cleaners and security systems, we introduced direct selling in India. We are now one of the largest direct selling companies in the world, cited as a classic direct sales reference by marketing ‘guru’, Philip Kotler, in his famous textbook ‘Marketing Management’. With total employee strength exceeding 10,000 including an 8000 strong direct sales force, we have operations across 550 plus cities/towns in India.
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